26 FEBRUARY 2026
Hello Melbourne. It's race week.
Hello Melbourne. It's race week.
As Audi Revolut F1® Team prepares to compete in its first-ever FIA Formula1® World Championship race, the team will not only mark its debut on track, but across the city of Melbourne too. City-wide activity for our F1® debut.
A cultural moment.
Rather than confining itself to the circuit, Audi Revolut F1® Team is transforming race week into a city-wide cultural moment. From the Yarra River to local cafés, from fuel stations to community run clubs, the team is creating its first open platform where fans can step inside the F1® world.
The first moments from Melbourne.
The Australian Grand Prix 2026
Melbourne doesn't just have culture. It lives and breathes it.
By creating a go-to spot at AFLOAT and embedding ourselves into the city through food, coffee, sport and music, we are turning race week into a shared experience and bring the sport closer to the people and communities.
Meet us throughout race week.
Collectively, the programme signals how Audi Revolut F1® Team intends to operate in Formula 1®: as a platform where performance, culture and community intersect. Your browser does not support the video tag.
Together with our partners we are creating our first public space where fans can engage with Audi Revolut F1® Team from day one. Importantly, this is not a one-off moment. Melbourne is the first in a series of city-wide platforms that we will activate throughout the season as we introduce Audi Revolut F1® Team to new audiences around the world.
Formula 1® is a global cultural stage, and we intend to show up in ways that are consistent, creative and connected to the cities we visit.
AFLOAT
Nico's Deli
Axil Coffee Roasters
Revolut Sunset Sessions
adidas Community Run
Start 8:00 am
Alan McNish
"A race of a thousand years"
Audi’s motorsport heritage: the legendary ‘Crocodile’ liveried Audi R8 LMP, winner of the 2000 'Race of a Thousand Years' in Adelaide.
Interactive racing simulators, a cinematic 180° spatial film experience on Apple Vision Pro, and mission-control inspired installations bring fans closer to the technology, precision and ambition behind the project.
But the activation extends well beyond the river. In a city globally recognised for its cultural vibrancy, Audi Revolut F1® Team is embedding itself into Melbourne’s everyday rituals and institutions - ensuring its debut feels connected, not parachuted in. Visitors will be able to see the Audi R26 show car up close.
QUOTE
Stefano Battiston
Chief Commercial Officer Audi Revolut F1® Team
"Our entry into Formula 1® is not only about competing on track, it is about how we show up as a brand. Melbourne is one of the world's great Formula 1® cities, and for our first race we wanted to create something open, accessible, and culturally-connected."
News & Updates
Make sure you're the first to know.