NICO'S DELI
Feb 28th - Mar 8th
Nico’s Deli serves limited race week specials inspired by #27 and #5, turning a Melbourne favourite into part of Chapter One.
26 FEB 2026
Hello Melbourne – it's race week.
Hello Melbourne – it's race week.
As Audi Revolut F1® Team prepares to compete in its first-ever FIA Formula1® World Championship race, the team will not only mark its debut on track, but across the city of Melbourne too. City-wide activity for our F1® debut.
A cultural moment.
Rather than confining itself to the circuit, Audi Revolut F1® Team is transforming race week into a city-wide cultural moment. From the Yarra River to local cafés, from fuel stations to community run clubs, the team is creating its first open platform where fans can step inside the F1® world.
Melbourne
doesn't just have culture. It lives and breathes it.
Meet us throughout race week.
Collectively, the programme signals how Audi Revolut F1® Team intends to operate in Formula 1®: as a platform where performance, culture and community intersect.
NICO'S DELI
AXIL COFFEE ROASTERS
Feb 28th - Mar 8th
Selected Axil Coffee Roasters locations across Melbourne carry race week details into daily routines, where morning coffee meets grid anticipation.
AFLOAT
Mar 6th - Mar 8th
At AFLOAT on the Yarra River, live race screenings and city reactions bring Melbourne into the first race week of Audi Revolut F1® Team.
ADIDAS SOCIAL RUN
Mar 7th - Mar 8th
The adidas Social Run moves through Melbourne and finishes at AFLOAT, building race week momentum step by step before lights out.
Start 8:00 am
Read what's new.
All developments around Audi Revolut F1® Team20.02.26
"Our entry into Formula 1® is not only about competing on track. It is about how we show up as a brand. Melbourne is one of the world's great Formula 1 cities, and for our first race we wanted to create something open, accessible and culturally-connected."
Chief Commercial Officer Audi Revolut F1® Team
20.02.26
Quote
By creating a go-to spot at AFLOAT and embedding ourselves into the city through food, coffee, sport and music, we are turning race week into a shared experience and bring the sport closer to the people and communities.
Together with our partners, we are creating our first public space where fans can engage with Audi Revolut F1 Team from day one. Importantly, this is not a one-off moment.
Melbourne is the first in a series of city-wide platforms that we will activate throughout the season as we introduce Audi Revolut F1 Team to new audiences around the world. Formula 1 is a global cultural stage, and we intend to show up in ways that are consistent, creative and connected to the cities we visit."
20.02.26
The Audi R26 in AR: "Visitors will be able to see the Audi R26 show car up close, displayed alongside an icon of Audi’s motorsport heritage: the legendary ‘Crocodile’ liveried Audi R8 LMP, winner of the 2000 'Race of a Thousand Years' in Adelaide."
Engineered in complete synergy.
20.02.26
Experience
Interactive racing simulators, a cinematic 180° spatial film experience on Apple Vision Pro, and mission-control inspired installations bring fans closer to the technology, precision and ambition behind the project.
But the activation extends well beyond the river. In a city globally recognised for its cultural vibrancy, Audi Revolut F1® Team is embedding itself into Melbourne’s everyday rituals and institutions - ensuring its debut feels connected, not parachuted in.
News & Updates
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